hello there, this exists to help my failing memory remember things I would want to remember a few years down the road.

Hopenhagen

In short, an advertising awareness campaign for the climate talks in Copenhagen,
by Tham Khai Meng, (one of the) Designer of the year at the President's Design Award this year, first Singaporean worldwide Creative director at O&M.
US$200 million campaign.

Feedback
(not the only one)

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I'm not much of a green person,
always claims "the world will end when the world ends.", just that the state we will leave it in might be a lot more jialat if we do nothing.

I don't know if Advertising can ever represent social issues in a fair and true manner.
Actually, what can?
The art of not lying, yet not telling the complete truth comes into good practice in our world.

Evil 6_6V

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